The Ministry of Foreign Trade and Tourism of Peru (Mincetur) has announced that Peruvian craftsmanship will be showcased at “Ambiente Worldwide – Messe Frankfurt 2025,” one of the most significant global and European fairs specializing in decoration and gift items.
This prestigious event will take place from February 7 to 11, bringing together more than 170 countries and over 3,900 exhibitors. The Peruvian delegation will comprise 11 companies and four Centers for Technological Innovation in Handicrafts and Tourism (CITE), all of which were selected through a public competition. These representatives hail from various regions of Peru, including Lima, Amazonas, Ayacucho, Arequipa, Puno, and Piura.
A Fusion of Tradition and Innovation
Peru’s participation will be under the “Artesanías del Perú” brand, an initiative by Mincetur. This exhibition will feature products that blend traditional craftsmanship with modern innovation, utilizing indigenous materials from various artisanal sectors. The effort aims not only to reinforce Peru’s cultural identity but also to integrate its craft industry into international markets, with projected future sales potentially increasing national exports by $2 million.
Commitment to Artisan Development
Peru’s participation in “Ambiente Worldwide – Messe Frankfurt 2025” was confirmed during the first meeting of the National Council for Artisan Promotion, chaired by Mincetur. This council includes representatives from various public and private entities, as well as stakeholders from the artisanal sector.
During the meeting, the importance of positioning Peruvian crafts in international markets was emphasized. Discussions also covered planned activities for 2025, underscoring the commitment to leveraging the country’s trade agreements, identifying new opportunities, and establishing mechanisms to support production workshops that employ over 420,000 artisans nationwide.
Additionally, the meeting reviewed commitments made in 2024, particularly those aimed at recovering pre-pandemic export levels and expanding the artisanal production base.
Key Facts
- Between January and October 2024, Peruvian handicraft exports exceeded $33 million.
- Last year, Mincetur facilitated a series of commercial articulation activities that generated national sales exceeding S/ 8.5 million.
By participating in “Ambiente Worldwide – Messe Frankfurt 2025,” Peru reaffirms its dedication to preserving and promoting its rich artisanal heritage while securing a strong presence in the global market. The event will serve as a valuable platform for showcasing the country’s craftsmanship, fostering new business opportunities, and boosting Peru’s reputation as a leading exporter of high-quality handcrafted goods.
