Peru is making an exciting return to FITUR 2025, the renowned international tourism fair held annually in Madrid, Spain. This year, the country is showcasing its rich and vibrant cultural heritage under the theme “Cultura Viva” (Living Culture). The event, scheduled from January 22 to 26 at the IFEMA exhibition center, presents an incredible opportunity to explore Peru’s stunning diversity through nature, adventure, and, of course, its world-class gastronomy.
A Unique Stand for a Unique Experience
Visitors to the Peru stand (3B07) in the Americas Pavilion can look forward to an immersive journey that blends the past and present of this fascinating country. With a variety of interactive activities and multisensory experiences, Peru is bringing its traditions, landscapes, and flavors to life like never before. This is a unique chance to engage with Peru’s cultural and natural wonders right from the heart of Madrid.
The stand will offer an unforgettable experience that goes beyond traditional tourism presentations. Whether it’s tasting iconic Peruvian dishes, exploring the breathtaking landscapes through virtual reality, or delving into the country’s rich history, Peru’s participation in FITUR promises to captivate every visitor.
Highlighted Activities at FITUR 2025
Peru has planned several exciting activities at its stand, each designed to offer a glimpse of the country’s wonders:
- Gastronomic Tastings: Peru is globally recognized for having one of the best cuisines in the world, and FITUR 2025 will offer visitors the chance to taste a selection of traditional dishes. From ceviche to anticuchos, attendees will experience the diverse flavors of Peru’s culinary delights.
- Virtual Reality Tours: For those who can’t wait to explore Peru’s stunning landscapes in person, the stand will feature immersive virtual reality experiences. Attendees can take a virtual journey through some of the country’s most iconic destinations, such as the ancient Machu Picchu and the lush Amazon rainforest. These videos will transport visitors directly to Peru, allowing them to experience the country’s natural beauty and cultural richness from afar.
These activities are just a taste of what’s to come, as Peru is keen to share the wealth of experiences it has to offer.
A Call to Explore Peru in Person
While FITUR offers a spectacular preview of Peru, the event also serves as an invitation to explore the country in person. From the awe-inspiring Machu Picchu to the mysterious beauty of the Amazon rainforest, Peru offers travelers an unparalleled range of experiences. Whether you are an adventure enthusiast, a history buff, or a foodie, Peru has something for everyone.
The country is renowned for its diversity—both in terms of landscapes and culture. From the Andean highlands to the coastal deserts, the Amazon basin, and the stunning cities, there’s no shortage of destinations that leave a lasting impression. Peru is also a world leader in sustainable tourism, making it a must-visit for eco-conscious travelers.
Why Visit Peru?
Peru is a land of contrasts, where the ancient meets the modern, and the traditional mingles with the contemporary. Its rich history, which dates back to pre-Inca civilizations, has left an indelible mark on its architecture, culture, and people. Peru’s diverse geography means that there’s something to explore for every type of traveler—from hiking the Inca Trail to exploring the cultural hubs of Lima, Cusco, and Arequipa.
In addition to its breathtaking natural beauty and historical sites, Peru is a gastronomic paradise. Peruvian cuisine is becoming increasingly popular worldwide, with chefs from Lima’s best restaurants receiving international acclaim. The combination of native ingredients like potatoes, corn, quinoa, and a wide variety of fresh fruits, vegetables, and seafood makes Peruvian food a unique culinary experience.
Join Us at FITUR 2025
FITUR 2025 is more than just a tourism fair—it’s an invitation to discover all that Peru has to offer. So, mark your calendars and plan your visit to the Peru stand at the IFEMA exhibition center from January 22 to 26. Located at stand 3B07 in the Americas Pavilion, the stand promises to be a hub of energy, culture, and adventure.
Whether you’re looking to plan your next vacation, learn about Peru’s vast natural wonders, or simply indulge in its rich culinary offerings, FITUR 2025 is the place to be. Come and see for yourself why Peru is one of the most exciting and diverse travel destinations in the world.
Don’t miss out on the chance to immerse yourself in the “Cultura Viva” of Peru. We look forward to welcoming you to FITUR 2025!
