Ollantaytambo, an ancient Inca town nestled in the Cusco region of Peru, has captured the attention of The New York Times, one of the most influential newspapers in the world. This iconic publication included Ollantaytambo in its prestigious list of “52 Places to Visit” this year, highlighting its monumental architecture, vibrant culinary offerings, and colorful markets.
Recognition by Global Media
Peru’s Commission for the Promotion of Export and Tourism (Promperú) proudly shared this recognition, emphasizing that the experts at The New York Times evaluated the gastronomic, cultural, adventurous, and natural beauty of destinations worldwide. These unique attributes make Ollantaytambo a standout choice for travelers seeking both history and modern attractions.
According to The New York Times, Ollantaytambo is celebrated for its archaeological site, where the Incas valiantly resisted Spanish conquistadors. The publication also praised its cobblestone streets lined with cozy cafés, vibrant souvenir shops, and restaurants showcasing the region’s rich culinary heritage. Additionally, the surrounding trails provide hiking opportunities that reveal breathtaking landscapes.
This isn’t the first time Ollantaytambo has made global headlines. In 2023, Time magazine named it one of the “50 Best Places in the World,” citing its remarkable architecture, exquisite gastronomy, and sustainable accommodations.
A Testament to Inca Ingenuity
Known locally as “Ollantay,” this historic town was a strategic military, religious, and agricultural hub during the Inca Empire. Today, it continues to dazzle visitors with its stone terraces and towering structures, some of which rise over four meters high.
Ollantaytambo lies in the heart of the Sacred Valley, earning the moniker “Living Inca City” for its well-preserved architecture, which dates back to the Tahuantinsuyo era. Despite the passage of centuries, its houses, streets, and water channels remain intact, offering visitors a rare glimpse into the splendor of the Inca civilization.
In recognition of its commitment to preserving this heritage while embracing sustainable tourism, Ollantaytambo has garnered significant accolades. In 2021, it became the first Peruvian town included in the “Best Tourism Villages in the World” list. The following year, it was named Peru’s first “Charming Town,” an honor bestowed by the Ministry of Foreign Trade and Tourism (Mincetur).
A Perfect Destination for U.S. Travelers
Situated just 80 kilometers from the city of Cusco and 40 kilometers from Machu Picchu, Ollantaytambo serves as a gateway to some of Peru’s most iconic landmarks. Its blend of cultural, natural, and historical attractions appeals particularly to American travelers.
According to the 2024 U.S. Traveler Profile by Promperú, the average American visitor to Peru is 39 years old, with 46% belonging to the millennial generation and 24% to Generation X. These travelers show a strong commitment to responsible tourism, with 75% supporting initiatives addressing climate change and 30% adopting environmentally conscious travel habits.
Their typical trip spans eight nights, with an average expenditure of USD 2,724. Ollantaytambo’s combination of sustainable tourism, rich history, and modern amenities makes it an ideal destination for this demographic.
A Global Highlight
Ollantaytambo’s inclusion in The New York Times’ list of must-visit destinations is not just a testament to its unique charm but also a reflection of Peru’s broader efforts to diversify its tourism offerings. By promoting archaeological sites like Ollantaytambo, Peru aims to preserve its cultural heritage while fostering sustainable tourism practices.
For food enthusiasts, adventurers, and history buffs alike, Ollantaytambo offers a multifaceted experience. Visitors can marvel at its grand architectural feats, indulge in traditional Peruvian cuisine, and immerse themselves in the vibrant local culture.
Explore the Magic of Ollantaytambo
As one of the most well-preserved examples of Inca engineering, Ollantaytambo is a true architectural jewel. Its majestic terraces and temples speak volumes about the ingenuity and resilience of the Inca civilization. Beyond its historical allure, its lively markets, comfortable accommodations, and outdoor activities make it a destination that caters to diverse interests.
Whether you’re a traveler drawn to ancient history, an eco-conscious adventurer, or a foodie seeking new flavors, Ollantaytambo promises an unforgettable journey. As the world rediscovers this Living Inca City, there’s no better time to add Ollantaytambo to your travel bucket list.
Discover Ollantaytambo: where history lives, culture thrives, and adventure awaits.
